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Bernd Nauen, Geschäftsführer des Zentralverbands der Deutschen Werbewirtschaft

Pay or consent: Why the European Data Protection Board must decide wisely now

On Oct. 7, the European Data Protection Board (EDPB) will make a decision that could have a profound impact on the digital landscape. At stake is the future of an established business model that provides millions of users with access to digital content – and enables sustainable financing for media companies and digital services.

Von Bernd Nauen