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Likely no majority for banning personalized advertising

Risks of a shadow market, not in the sense of the General Data Protection Regulation: At a hearing of the IMCO’s Digital Single Market working group, experts put forward arguments against personalized advertising. Nevertheless, no majority for a complete ban is emerging in the committee.

A total ban on personalized advertising is one of the most controversial Digital Services Act proposals currently being debated in Parliament. The Commission rejects this and the Council also did not provide for such a ban in its general approach last week. Instead, Member States are now proposing increased transparency obligations for particularly large platforms.

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