Online advertising: Are all cookie banners illegal?

The Belgian data protection authority on Wednesday issued its long-awaited decision on a key aspect of cookie banners. According to the ruling, the Transparency and Consent Framework (TCF), on which virtually all European cookie banners are based, is incompatible with the General Data Protection Regulation. Although the authority imposed only a comparatively small fine of €250,000, its decision is shaking up the billion-dollar industry of online advertising.

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