Feature
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Green claims directive: what consumer advocates and industry say

Claims about the environmental compatibility of products are often false or misleading. With a directive, the EU Commission now declares war on greenwashing. Initial reactions to the leaked draft for “green claims” are positive – only the industry fears contradictions.
By
Leonie Düngefeld
Image of Leonie Düngefeld

In order to combat greenwashing and guarantee consumers reliable information, the EU Commission wants to regulate claims about the environmental friendliness of products and services in its green claims directive. According to the leaked draft, the information and environmental labels must be based on a scientifically sound methodology, such as the environmental footprint.

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