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Analyse

EU-Handelskammer: Unternehmen bleiben bei Normung außen vor

Erschwerter Zugang und mangelnde Transparenz behindern europäische Unternehmen bei der Beteiligung an Normungsprozessen in China, wie eine Befragung zeigt. Klar ist jedoch auch: Den Firmen fehlt es an Expertise. Die EU-Handelskammer ruft zu Investition in Standardisierungswissen auf.

Von Amelie Richter

General

Learning from Double 11: Marketing, Retail, Consumption Trends

Those who think they have finally figured out China's retail market should learn a thing or two about flexibility. Because both consumer habits and strategies of shopping platforms continue to change quickly. This is demonstrated by the new trends that emerged at this year's "Singles' Day" shopping festival on 11/11.

Von

Elmar Brok war von 1980 bis 2019 Mitglied des Europäischen Parlaments.
Opinion

Angela Merkel – prima inter pares

The long-time CDU MEP has known Angela Merkel since the spring of 1990 and advised the future German Chancellor on European policy. He explains from his own experience where her authority in the circle of heads of state and government came from – but also how it began to crumble.

Von Redaktion Table

General

Von Charlotte Wirth