Talk of the town | Autoindustrie
Published on: 05. September 2025

IAA 2025: Largest Chinese auto show outside China

Chinese brands will have a stronger presence at IAA 2025 than ever before. The goal is to recoup massive investments. To achieve that, BYD, Xpeng and others must convince Europeans of products they do not even want.

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Last updated: 05. September 2025
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