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Fashion

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Chris Xu: Fast fashion tycoon in Trump's sights

Chris Xu, founder of the Chinese fashion company Shein, has enjoyed a meteoric rise. Now, his business model is facing pressure. A man who is so reserved that his own employees are said to have problems recognizing him.

By Jörn Petring

News

Ten euros per item – France debates fast-fashion tax

France's Minister for Ecological Transition wants to take on fast fashion providers such as Shein and Temu. The French parliament will soon debate a bill that provides for compensation payments.

By Amelie Richter

Viya
Feature

Cracking down on all show and no substance

Pictures of 25-year-olds driving a new Porsche or wearing the most expensive couture watches were the norm on China's social media platforms for a long time. Showing off what you have and who you are was considered part of the Chinese dream. Consumption in China offered many opportunities to celebrate one's own individuality, but that is now coming to an abrupt end.

By Ning Wang

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Cute

By Redaktion Table

Feature

Shein, the mysterious fashion giant

Chinese fashion platform Shein is shaking up the global fast-fashion industry and challenging the business models of Western competitors like Zara and H M with a sophisticated data strategy. The company already ships to 220 countries. Its market value is estimated at $15 billion – making it one of the most valuable tech startups in the world. However, as the company's profile grows, questions about its production and environmental standard are being raised.

By Frank Sieren