Shein, the mysterious fashion giant

Chinese fashion platform Shein is shaking up the global fast-fashion industry and challenging the business models of Western competitors like Zara and H M with a sophisticated data strategy. The company already ships to 220 countries. Its market value is estimated at $15 billion – making it one of the most valuable tech startups in the world. However, as the company's profile grows, questions about its production and environmental standard are being raised.

Last updated: 24. July 2025