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Published on: 24. February 2025

Chris Xu: Fast fashion tycoon in Trump's sights

Chris Xu, founder of the Chinese fashion company Shein, has enjoyed a meteoric rise. Now, his business model is facing pressure. A man who is so reserved that his own employees are said to have problems recognizing him.

Jörn Petring

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Last updated: 24. July 2025

China Fashion Trade Trade war Zölle
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