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Adidas

BEIJING, CHINA - FEBRUARY 1, 2020: People in face masks walk in a street during an outbreak of the 2019-nCoV coronavirus, which started in Wuhan in December 2019 according to recent data, the number of people infected with the new strain of coronavirus has risen over 14,000, with the death toll reaching 305. Artyom Ivanov/TASS PUBLICATIONxINxGERxAUTxONLY TS0CCA51
Feature

Adidas CEO Gulden and the China problem

The German sporting goods manufacturer enjoyed success in the People's Republic for many years. But recently, the sales figures have been a disaster. What needs to change?

By Redaktion Table

Feature

Anta – the patriotic sports outfitter

The world's largest sportswear manufacturers Nike and Adidas are plagued by boycott concerns in their China business. Their Chinese competitor Anta Sports, meanwhile, is actively sourcing cotton from Xinjiang. A strategy that could become a problem internationally for the main supplier of the 2022 Winter Games in Beijing.

By Redaktion Table

Feature

Western companies on the front lines of an ideological conflict

H M products disappear from Internet platforms in China. Taxi drivers can no longer find store addresses on their mobile phones: The boycott calls against H M, Nike, or Adidas reveal the fundamental problem of foreign companies in the People's Republic. They are caught between value-oriented demands from the West and the threatening wrath of an authoritarian government with the world's largest consumer market behind it. The truth is that the boycotts often die down quickly, and the damage to the companies is rarely permanent.

By Marcel Grzanna