Western companies on the front lines of an ideological conflict

H M products disappear from Internet platforms in China. Taxi drivers can no longer find store addresses on their mobile phones: The boycott calls against H M, Nike, or Adidas reveal the fundamental problem of foreign companies in the People's Republic. They are caught between value-oriented demands from the West and the threatening wrath of an authoritarian government with the world's largest consumer market behind it. The truth is that the boycotts often die down quickly, and the damage to the companies is rarely permanent.

Last updated: 24. July 2025