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Published on: 21. November 2022

Adidas CEO Gulden and the China problem

BEIJING, CHINA - FEBRUARY 1, 2020: People in face masks walk in a street during an outbreak of the 2019-nCoV coronavirus, which started in Wuhan in December 2019 according to recent data, the number of people infected with the new strain of coronavirus has risen over 14,000, with the death toll reaching 305. Artyom Ivanov/TASS PUBLICATIONxINxGERxAUTxONLY TS0CCA51

The German sporting goods manufacturer enjoyed success in the People's Republic for many years. But recently, the sales figures have been a disaster. What needs to change?

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Last updated: 24. July 2025

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