News
Benjamin Wahl, Borussia Dortmund's China head, talks to China.Table about BVB's very special fan culture and how it can be transferred to the Far East. He also talks about Chinese players in the German Bundesliga and the opportunities for Chinese soccer between the five-year plan and grassroots work. Wahl says: "You can't buy success in soccer (after all)." The interview was conducted by Frank Sieren.
By Frank Sieren
China's companies are more present at the UEFA European Championship, Euro 2020, than ever before. They are appearing as official partners like Alibaba – or as tournament sponsors like TikTok. The advertising presence gets the companies visibility for their global business and, at the same time, supports China's ambitions to host a World Cup itself one day. And since Chinese fans also like to watch the Euro at night, the advertising serves the country's own market as well.
By Christiane Kuehl