Singles Day

Learning from Double 11: Marketing, Retail, Consumption Trends

Those who think they have finally figured out China's retail market should learn a thing or two about flexibility. Because both consumer habits and strategies of shopping platforms continue to change quickly. This is demonstrated by the new trends that emerged at this year's "Singles' Day" shopping festival on 11/11.

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High sales on Singles' Day despite crackdown

By Ning Wang

Chinese consumption strengthens economy

If the leadership in Beijing has its way, China's economic growth will rest more than ever on the shoulders of domestic consumers. After all, domestic consumption is the least affected by foreign policy influences. Today's Singles Day, the world's largest shopping event, shows the current state of Chinese consumers. This date has also become very important for Western companies.

By Frank Sieren