General
Published on: 01. December 2021

Learning from Double 11: Marketing, Retail, Consumption Trends

Those who think they have finally figured out China's retail market should learn a thing or two about flexibility. Because both consumer habits and strategies of shopping platforms continue to change quickly. This is demonstrated by the new trends that emerged at this year's "Singles' Day" shopping festival on 11/11.

Sign up now and continue reading immediately

No credit card details required. No automatic renewal.

Sie haben bereits das Table.Briefing Abonnement?

Anmelden und weiterlesen
Last updated: 24. July 2025
Share
Copied!