Tag

Advertising

News

Study: How climate-harmful advertising violates media state treaty

One-third of all TV commercials advertise climate-damaging products. Promoted sweets, cars and toiletry items are often classified as harmful to the climate. A study by the Otto Brenner Foundation shows how this violates the Media State Treaty.

By Lukas Bayer

Feature

Background advertising makes Alipay, Hisense, and TikTok popular

China's companies are more present at the UEFA European Championship, Euro 2020, than ever before. They are appearing as official partners like Alibaba – or as tournament sponsors like TikTok. The advertising presence gets the companies visibility for their global business and, at the same time, supports China's ambitions to host a World Cup itself one day. And since Chinese fans also like to watch the Euro at night, the advertising serves the country's own market as well.

By Christiane Kuehl