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“70 reasons for the Bundeswehr”

The Bundeswehr hopes to convince young people with a new cross-media campaign. It is not entirely working out.

Nana Brink
05. December 2025
“70 Reasons” advertising poster in Essen, November 2025. (picture alliance / Jochen Tack | Jochen Tack)

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Last updated: 05. December 2025