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Data protection: Austria’s highest court declares Meta’s advertising model illegal

The judges in Austria are banning Meta from using personal data to personalize advertising and for aggregation and analysis for advertising purposes. This ruling sets a precedent for the EU.

Corinna Visser
19. December 2025
Wien 13.02.2020 - Heute wurde am Landesgericht für Zivilrechtssachen der Prozess des Datenschutzaktivisten Max Schrems gegen facebook fortgesetzt. The trial of data protection activist Max Schrems against facebook was contiVienna 13.02.2020 - Today at the regional court for civil law matters the trial of data protection activist Max Schrems against facebook was continued today at the regional court for civil law matters PHOTO Max Schrems trial Max Schrems against facebook shortly before the start of negotiations
Lengthy proceedings since 2014: Max Schrems in front of the Vienna District Court in 2020. (IMAGO / photonews.at)

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Last updated: 19. December 2025

Max Schrems Data protection General Data Protection Regulation Data protection law Meta GDPR