Interview
Published on: 25. April 2024

'BMW is still the most talked about brand in China'

BMW presents itself confidently in Beijing. Whether with combustion engines or electric cars – the company is very successful in both worlds, says Sean Green. In this interview, the BMW China boss explains how his company intends to remain successful in the future.

Sign up now and continue reading immediately

No credit card details required. No automatic renewal.

Sie haben bereits das Table.Briefing Abonnement?

Anmelden und weiterlesen
Last updated: 24. July 2025
Share
Copied!