Asia hype in the book “market”: “Young people read differently, but with enthusiasm”

Publishers around the world are expanding their program toward Asia. Readers are demanding translations from China, Japan, Korea and Southeast Asia. Natalja Schmidt from Knaur Verlag talked to Table.Biefings at the start of this week’s Frankfurt Book Fair about the passion for Asian literature and the new genre of cat fiction.

Last updated: 13. October 2025