Ding Shizhong: The man reaching for Puma

Ding Shizhong, CEO of sportswear group Anta, is known internally as a “pressure cooker” or a “juicer” – someone who squeezes the maximum out of every project. His latest prize: the German company Puma. Ding is also politically influential, having at times served as a deputy to the National People’s Congress.

Last updated: 01. February 2026