Feature
Published on: 23. August 2022

TikTok fears for its reputation

TikTok collects user data it does not need, censors content Beijing does not like, and connects to servers in the People's Republic of China. Nevertheless, the company sticks to its claim of being completely independent of the Chinese parent company ByteDance. In order to credibly convey this, internal guidelines give PR employees an arsenal of standard statements.

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Last updated: 24. July 2025
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