Feature
Published on: 10. May 2023

Pie-throwing and bare breasts: Volkswagen responds to protests with PR clichés

Hans Dieter Pötsch VW-Aufsichtsrat
Protests against Volkswagen's involvement in Xinjiang are intensifying. During the annual general meeting, a pie is thrown towards the podium and an activist tears off her clothing from her upper body. The company responds with stubborn PR clichés. Whether this is enough to appease the critics is questionable.

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Last updated: 24. July 2025
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