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Published on: 03. September 2023

Europe's car industry needs a new plan

WEY ist die Luxusmarke des chinesischen Automobilherstellers Great Wall Motors. IAA MOBILITY in M¸nchen. Statt Autoshow hat sich die Messe zu einer ganzheitlichen Mobilit‰tsmesse gewandelt. Autos werden fast ausschliefllich mit Elektromotoren gezeigt, Verbrennermotoren sind Geschichte. // DEU, Deutschland, Bayern, M¸nchen, Munich, 06.09.2021. *** WEY is the luxury brand of the Chinese car manufacturer Great Wall Motors IAA MOBILITY in Munich Instead of a car show, the trade fair has changed into a holistic mobility fair Cars are shown almost exclusively with electric motors, combustion engines are history DEU, Germany, Bavaria, Munich, Munich, 06 09 2021
The IAA 2023 clearly shows that European car manufacturers need a new strategy for dealing with China. A McKinsey study shows what this could look like.
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Last updated: 24. July 2025
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