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Consumption: Why Chinese 'kidult' aesthetics take global pop culture by storm

China's designer figure Labubu is just the tip of the iceberg of a new Chinese pop culture. Their cute aesthetics satisfy a longing for emotional retreat in complex times.. This is also understood abroad.

Fabian Peltsch
15. July 2025
Chinas Social-Media ist voll von KI-generierter Nostalgie. "Damals hatten wir keine Smartphones und Tablets sondern Papierflugzeuge und gute Freunde, mit denen wir uns trafen", schreibt eine Nutzerin auf Xiaohongshu.
China's social media is full of AI-generated nostalgia. "Back then, we didn't have smartphones and tablets. Only paper airplanes and good friends," writes one user on Xiaohongshu.

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Last updated: 24. July 2025

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