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Consumption: Why Chinese 'kidult' aesthetics take global pop culture by storm

China's designer figure Labubu is just the tip of the iceberg of a new Chinese pop culture. Their cute aesthetics satisfy a longing for emotional retreat in complex times.. This is also understood abroad.

Fabian Peltsch
15. July 2025
China's social media is full of AI-generated nostalgia. "Back then, we didn't have smartphones and tablets. Only paper airplanes and good friends," writes one user on Xiaohongshu.

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Last updated: 24. July 2025

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