China learns to ski

With the 2022 Winter Olympics, Beijing wants to boost tourism and expand infrastructure. Manufacturers of winter sports equipment from the Alpine region sense the opportunity of the century. China could become one of the leading skiing nations in terms of numbers as early as next year. Beijing is hoping for a growth spurt for structurally weak areas – and the Alps for more Chinese tourists who have already learned to ski at home.

Last updated: 24. July 2025