Feature
Published on: 03. March 2021

Beijing's 'silver hair economy'

Many older Chinese feel left behind by the country's rapid digitization. China's government wants to close the "digital divide" between young and older people by 2022. This means more social integration, but also more consumption – and thus follows the logic of the 14th Five-Year Plan. For companies, at any rate, the target group of senior citizens is a long underestimated growth market.

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Last updated: 24. July 2025
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