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Trend monitor: The opportunities in the nostalgia wave

The retro trend is booming in China, especially among younger people. Despite weak consumer sentiment, they are willing to spend money on products with emotional value. Companies are taking notice.

Fabian Peltsch
30. April 2026
Marketing China Bird's nest Peking Sony
In a nostalgic look back, hope and reality intertwine. (Erstellt mit ChatGpt)

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Last updated: 30. April 2026

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