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The Germans have massively lost market share. The downturn in the EV segment and a fierce price war are weighing on sales. Will the car show in Shanghai bring a comeback? Observers are skeptical.
By Jörn Petring
"We will not remain competitive if we cut ourselves off from China," says Claudia Barkowsky, the Managing Director of the Representative Office of the German Engineering Federation VDMA in China. Speaking with Frank Sieren, the sinologist talks about the success of Chinese machine manufacturers in Germany, the new challenges Germans face in China and how the industry is adapting to them.
By Frank Sieren