Tag

Zeekr

Feature

Geely has big plans for Zeekr

With the new brand Zeekr, the car company Geely wants to roll up the premium segment for EVs. The first model, which is to be launched in China in September, was presented at the Shanghai auto show. And there are big plans: International expansion, including to Europe, is planned for the coming year, as is its own IPO. In 2015, the manufacturer had already failed once with Geely Blue. Can Geely now implement its plans with Zeekr?

By Frank Sieren

Feature

China's largest carmaker Geely attacks Tesla

Geely is China's largest car company. With its new brand Zeekr, the company now wants to attack the market for premium EVs. Company founder Li Shufu has already turned the industry on its head several times in his home country. With his group, he also holds around ten percent of the shares in Daimler.

By Redaktion Table