
Geely has big plans for Zeekr
With the new brand Zeekr, the car company Geely wants to roll up the premium segment for EVs. The first model, which is to be launched in China in September, was presented at the Shanghai auto show. And there are big plans: International expansion, including to Europe, is planned for the coming year, as is its own IPO. In 2015, the manufacturer had already failed once with Geely Blue. Can Geely now implement its plans with Zeekr?
By Frank Sieren