Up to now, particularly low-priced electrical goods from China were something of a niche, limited to a small scene of tech enthusiasts who exchanged opinions in special forums. But new trade structures are considerably expanding buyer circles – and the goods on offer are also getting better and better.
By Felix Lee
China's companies are more present at the UEFA European Championship, Euro 2020, than ever before. They are appearing as official partners like Alibaba – or as tournament sponsors like TikTok. The advertising presence gets the companies visibility for their global business and, at the same time, supports China's ambitions to host a World Cup itself one day. And since Chinese fans also like to watch the Euro at night, the advertising serves the country's own market as well.
By Christiane Kuehl
What is the name of the worldwide largest smartphone manufacturer? Samsung, Apple, Huawei? Wrong. The Chinese company BBK Electronics is virtually unknown to consumers, but it produces one out of four mobile phones worldwide. They are sold through a whole range of brands, including Oppo and Vivo.
By Redaktion Table
