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Europe.Table Opinion Artificial intelligence

When AI eats up clicks: Why we need to start with competition law

AI-generated summaries in search results lead to fewer clicks on original articles. Small, ad-supported media companies, in particular, are suffering from declining revenues. Researchers from Interface and IPPR have found that this threatens media diversity.

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Lena-Maria Böswald, Roa Powell, Tyreese Calnan
09. April 2026
Lena-Maria Böswald is a Senior Policy Researcher for interface’s Strengthening the Digital Public Sphere programme where she focuses on platform regulation. Roa Powell is a senior research fellow at the Institute for Public Policy Research, where she co-leads the AI programme. Tyreese Calnan is a Trainee Researcher at IPPR.
Lena-Maria Böswald (Interface), Roa Powell, and Tyreese Calnan (IPPR) explain why measures are needed to hold companies accountable for the AI summaries they generate. (Joerg Farys, IPPR, Chloe Burke)

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Last updated: 09. April 2026

Artificial intelligence