Opinion
Published on: 07. October 2025

Pay or consent: Why the European Data Protection Board must decide wisely now

Bernd Nauen is Managing Director of the German Advertising Federation. (ZAW/Marina Weigl)

On Oct. 7, the European Data Protection Board (EDPB) will make a decision that could have a profound impact on the digital landscape. At stake is the future of an established business model that provides millions of users with access to digital content – and enables sustainable financing for media companies and digital services.

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Bernd Nauen

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Last updated: 07. October 2025

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