China.Table So to speak

Andrew Methven: A clumsy imitation

Andrew Methven analyzes how Chery uses a failed advertising attempt to express a Chinese idiom. The imitated action is reminiscent of a classic story about unsuccessful imitation without understanding.

01. December 2025
A clumsy imitation (东施效颦 dōng shī xiào pín). Illustration by Zhang Zhigang

Sign up now and continue reading immediately

No credit card details required. No automatic renewal.

Sie haben bereits das Table.Briefing Abonnement?

Anmelden und weiterlesen

Last updated: 01. December 2025