Opinion
Published on: 07. February 2022

Europe's Olympic dilemma

Godehard-Mayer
The IOC lacks China expertise - this is one of the causes for the PR debacle that the 2022 Winter Games have turned into. But it is a mistake to believe that China is under pressure to explain itself in the face of international criticism - the narrative that is presented to the Chinese public is the decisive factor. On the contrary, Beijing is increasingly exporting its own take on things: The Olympic Games are becoming more Chinese.

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Last updated: 24. July 2025
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