Europe's Olympic dilemma

The IOC lacks China expertise - this is one of the causes for the PR debacle that the 2022 Winter Games have turned into. But it is a mistake to believe that China is under pressure to explain itself in the face of international criticism - the narrative that is presented to the Chinese public is the decisive factor. On the contrary, Beijing is increasingly exporting its own take on things: The Olympic Games are becoming more Chinese.

Last updated: 24. July 2025