Third markets: “Price matters more than brand and history”

German carmakers rely on brand and history; Chinese manufacturers rely on speed, price and software. In this interview, an industry expert explains why Volkswagen, BMW and Mercedes are losing ground globally – and why user focus is becoming more important than engineering tradition.

Julia Fiedler

26. April 2026

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Julia Fiedler

26. April 2026

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Last updated: 26. April 2026