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Miniso: How the Pop Mart rival is taking over German city centers

The Chinese lifestyle chain Miniso is rapidly expanding across Europe, using IP collaborations with well-known brands and a retail concept that capitalizes on vacant storefronts in city centers.

Fabian Peltsch
16. December 2025
Only poorly frequented at night: The Bochum branch, which opened in February, is one of eleven new Miniso locations in Germany.

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Last updated: 16. December 2025

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