Feature
Published on: 03. February 2022

How Influencers are to boost the image of the 2022 Olympics

Beijing is paying Western influencers to polish China's image ahead of the Olympics. The Games themselves are supposed to convey positive, emotional moments. This represents only a small part of China's aspirations to become a global media power. In this narrative, human rights violations are an invention of the envious West.

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Last updated: 24. July 2025
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