German influencers: cultural mediators on the brink of trivialization

They have nicknames like "German Sister" or "German Leo": Influencers from Germany are perceived as cultural ambassadors in China. There is Melina Weber from Konstanz, for example, who cooks jiaozi in a qipao dress. Or Michael Bochmann-Tao, who explains German history in language courses. But they also attract criticism.

Last updated: 24. July 2025