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DSA: Meta gives users the choice of personalized advertising

Facebook and Instagram are offering their European users a new advertising model from January 2026. With this variant, users can decide for themselves how much of their personal data is used for advertisements.

09. December 2025
Instagram-Logo
Soon, Instagram users will have the choice to share less personal data and receive less personalized advertising. (IMAGO / SOPA Images)

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Last updated: 09. December 2025