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Published on: 24. April 2025

Chagee: How a tea chain sets out to compete with Starbucks and reinvent a cultural heritage

The tea house chain Chagee aims to overtake the struggling coffee house giant Starbucks in China. The latest US IPO is the starting signal for global expansion.

Fabian Peltsch

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Last updated: 24. July 2025

Consumption Society
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