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China (English)

Feature

Background advertising makes Alipay, Hisense, and TikTok popular

China's companies are more present at the UEFA European Championship, Euro 2020, than ever before. They are appearing as official partners like Alibaba – or as tournament sponsors like TikTok. The advertising presence gets the companies visibility for their global business and, at the same time, supports China's ambitions to host a World Cup itself one day. And since Chinese fans also like to watch the Euro at night, the advertising serves the country's own market as well.

By Christiane Kuehl

Feature

BBK – the world's largest smartphone manufacturer

What is the name of the worldwide largest smartphone manufacturer? Samsung, Apple, Huawei? Wrong. The Chinese company BBK Electronics is virtually unknown to consumers, but it produces one out of four mobile phones worldwide. They are sold through a whole range of brands, including Oppo and Vivo.

By Redaktion Table

Opinion

The last thing this century needs

The idea of a Cold War II between the West and China has quickly evolved from a misleading analogy into a self-fulfilling prophecy. But contemporary China is nothing like the Soviet Union, and in today's world, we simply cannot afford another clash of mutually exclusive systems.

By Redaktion Table

Feature

The Unification of the Social Credit Systems is approaching

China is lagging behind its original schedule in introducing a nationwide Social Credit System. The system consists of scattered field trials that mainly regulate the economic exchange of companies. Currently, political control of individuals is not the focus, but that may change quite quickly as of now. The population is welcoming the introduction rather than criticizing it.

By Frank Sieren