Audi

All news and posts of our editorial team on the topic

Audi lays foundation stone for EV plant
Audi has begun construction of a new EV plant in the northeastern Chinese industrial metropolis of Changchun. The company has been present there since 1988 with a joint plant with FAW. Starting in 2024, up to 150,000 electric cars are to be built there annually for the Chinese market based on the PPE luxury platform […] continue reading →
On the right track – with grandeur
Bigger, wider and longer – contrary to the trend in Europe toward energy-efficient cars, Audi has presented a concept for a particularly large car in China: the Urban Sphere. In China's narrow and congested megacities, of all places, Audi wants to sell a scarce commodity: space. The Urban Sphere is a lounge on wheels. continue reading →
The sweet poison of relaxations
The joint venture requirement, which has been criticized by Western companies for many years, has been relaxed. In addition, the Chinese leadership has also simplified direct investment in the People's Republic. However, what sounds like an opening of China's economy should be approached with caution. continue reading →
Audi receives green light for EV factory
Carmaker Audi will be able to greatly expand its EV production capabilities in China in the coming years. Authorities granted the VW subsidiary and its state-owned Chinese partner FAW approval for a roughly $3 billion factory in Changchun in northeastern China. Construction is expected to begin in April, and the plant, with an annual capacity […] continue reading →
Audi’s joint venture with FAW delayed
A planned joint venture between Audi and FAW in China will apparently only begin operations after a delay. This was reported exclusively by the magazine “Automobilwoche” on Monday. The required license will now be granted at the beginning of December, following an intervention by the German Ministry of Economics in Beijing. Construction of the joint […] continue reading →
Markus Duesmann – Technology Fan on a digital Mission
Business in China is a matter for the boss at Audi AG: When Markus Duesmann became Chairman of the Board of Management of the Ingolstadt carmaker in April 2020, the Supervisory Board also gave him responsibility for the largest foreign market. And here the 52-year-old Audi boss has a lot planned: In March, he announced […] continue reading →
Auto Shanghai 2021: German carmakers fully committed to EVs
With around 1000 exhibitors, the "Auto Shanghai" is the largest car show in the world. German suppliers present their new electric cars in elaborate shows, with which they want to come out of the defensive. Many models have been specially designed or adapted for the Chinese market. continue reading →