After the Grok scandal: We need real-time prevention instead of just “report and delete”

The previous “notice and takedown” approach to deepfakes has failed. By the time an image is reported, checked and deleted, it has long since multiplied. Instead, we need to take early, proactive measures.

KC
20. January 2026
Kat Cloud is Head of Government Relations at Sumsub.
Kat Cloud is Head of Government Relations at the verification platform Sumsub. (Sumsub)

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Last updated: 20. January 2026