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Europe.Table #441 / 12. May 2023

Contested heat pump market + Scramble for ChatGPT + Advertisement in EU

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Professional Briefing
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To the complete edition.

To the German edition.
  • Heat pumps: No fear of China
  • AI Act: Committees reach agreement – discussion continues
  • Consumer Empowerment for Environmental Change: Parliament adopts position
  • IMF warns against subsidy race for green technologies
  • Study: Foreign companies are attracted to France
  • EU foreign ministers discuss China strategy in Stockholm
  • Germans hesitant about new EU-Russia sanctions
  • Column: What’s cooking in Paris? Literary-political strategy
Dear reader,

Whether history might not repeat itself, asks Nico Beckert with regard to the market for heat pumps. German companies were once world leaders in the solar industry, but today Chinese suppliers dominate the market. Now the Chinese are also highly active in the booming heat pump market. If they were to drive European suppliers out of the market again through favorable prices, then, Marx would be right, history would repeat itself as a farce.

The committees in the EU Parliament have reached agreement on their position on the AI Act. This means that Brussels is already further ahead than Berlin. The German government has not yet reached an agreed position, analyzes Corinna Visser.

According to the will of the EU Parliament, the advertising industry may no longer make flowery advertising promises such as “environmentally friendly” or “climate neutral”. The truthfulness of these statements would have to be proven in detail. And sustainability seals are also subject to strict scrutiny. Leonie Düngefeld knows the details.

Your
Matthias Wulff
Image of Matthias  Wulff

Feature

Heat pumps: not afraid of China

Federal Chancellor Olaf Scholz SPD visits the Viessman company.
The defense company Rheinmetall is aiming to enter the heat pump market and is investing in the production of important components. So far, there is a great dependence on Asia and China in this sector. However, experts do not expect China to dominate the world market as it does the solar industry.
By
Nico Beckert
Image of Nico Beckert

The defense and technology group Rheinmetall has won a 770 million euro contract for the production of heat pump compressors. The company is thus investing in an important new business field and could simultaneously reduce the dependence of the European heat pump industry on international supply chains. The company has already been awarded the contract in late 2022 – but it only became recently known that the order is for heat pump compressors.

Rheinmetall’s investments are an “important decision“, Thomas Nowak, Secretary General of the European Heat Pump Association (EHPA) told Table.Media. There is a strong dependence on Asia for compressors, according to Nowak. Rheinmetall’s investment would give heat pump manufacturers another purchase option for key components and create “a sourcing point within Europe”, Nowak said. The creation of globally distributed production standard locations would be useful to make the heat pump ramp-up “resilient”, the expert said.

The compressors are often the most expensive component of heat pumps. They account for over a quarter of the costs and are responsible for compressing and heating the coolant.

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