Letzte Aktualisierung: March 26, 2021

Western companies on the front lines of an ideological conflict

H&M products disappear from Internet platforms in China. Taxi drivers can no longer find store addresses on their mobile phones: The boycott calls against H&M, Nike, or Adidas reveal the fundamental problem of foreign companies in the People's Republic. They are caught between value-oriented demands from the West and the threatening wrath of an authoritarian government with the world's largest consumer market behind it. The truth is that the boycotts often die down quickly, and the damage to the companies is rarely permanent.

Footage of burning Nike-brand sneakers blazed across numerous forums on China's social media on Thursday. A cynical hashtag read #Herewegoagain: on to the next round. It is nothing new that Western companies are brutally pilloried in the People's Republic. This always happens when Beijing sees its national interests threatened. As soon as foreign companies take a position on politically charged issues, they are met with a hail of hate speeches and calls for boycotts, which are at least multiplied by the state media, and in some cases even sparked by them.
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