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Letzte Aktualisierung: October 4, 2021

Training is trending – More apps and targeted courses

In China, the younger generation is discovering sports as a lifestyle. They are willing to spend a lot of money on equipment, training, nutrition, and online courses. The trend is fuelling a huge market that still has excellent growth potential. One area, in particular, is currently booming.

If you walked into a gym in a Chinese city 20 years ago, you'd mainly find rickety exercise machines and a few men smoking on weight benches watching TV. But the sports landscape in China has changed dramatically. The market now generates about seven billion US dollars annually and has shown steady growth of 4.4 percent over the past five years. In the last 20 years, the number of gyms in China has increased from 500 to nearly 50,000 in the process. Fitness apps such as Keep, Bohe Jiankang, and Xunji are building an online sports community. Livestreaming platforms are also jumping on the bandwagon. Video platforms are recruiting online personalities to host fitness video channels at full speed.
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