Letzte Aktualisierung: March 22, 2021

Oppo: smartphone market leader

For the first time, Huawei has had to cede its smartphone pole position in China to rival Oppo. The company from Guangzhou has been one of the five largest smartphone manufacturers in the world since last year. However, Oppo hasn't managed to do that entirely on its own. US sanctions against Huawei have helped. While Huawei is trying to open up new markets beyond smartphones, Oppo now wants to gain a foothold in Germany.

Huawei was the unbeatable number one in China for a long time, but now competitor Oppo has left the telecommunications giant behind on its home market. According to figures from the market research company Counterpoint, Oppo had a market share of 21 percent of all smartphones sold there in January. In second place is manufacturer Vivo with 20 percent, followed by Huawei, Apple, and Xiaomi with 16 percent each. Oppo's sales rose 33 percent month-on-month and 26 percent year-on-year, according to the report. Varun Mishra, senior analyst at Counterpoint, predicts that Huawei's decline in smartphone sales will continue in 2021, while Oppo will continue to gain. "Oppo successfully repositioned its product lines in 2020. The strong momentum of the A-series in the mid-range segment was able to cater to 5G demand in China across a broad price spectrum. This development was further supported by the demise of Huawei."
Testimonial Random Image
Please use HAN to get access to this article.
Secure your information advantage

Exclusive, highly topical and expert information for your industry: In our Professional Briefings, our more than 60 specialized journalists report from Berlin, Brussels and Beijing.

  • All issues by e-mail
  • Access to the web portal and the archive
  • For the decisive minds from politics, business and science

No payment data. No automatic renewal.

Select Professional Briefings

*free of charge even after the trial period has expired

Das Late-Night-Memo für die Hauptstadt: Exclusive Meldungen + Pressebriefing

Jeden Morgen die 100 relevantesten Schlagzeilen aus über 1.000 Quellen

Das Leitmedium für die deutschsprachige China-Berichterstattung

Europäische Regulierungen, EU-Energie- und Klimaschutzpolitik, Industriestrategie und Finanzpolitik

Das unabhängige Briefing für Bildungs-Politik, -Strategie und -Forschung

Klimapolitik anderer Staaten und der Europäischen Union, sowie die ganze Breite der internationalen Klimadebatte

Sicherheitslage und -strategie, Verteidigungspolitik und Beschaffung von Militärtechnologie

Für zukunftsfähiges Wirtschaften: Nachhaltigkeitspolitik und Transformationsstrategien

Wissenschaftspolitik, Forschungsstrategie, Innovationsmanagement und Research Funding

Wirtschaftliche Trends, deutsche und internationale Afrika-Politik und Investitionschancen

Regulierung im Agrar- und Lebensmittelsektor auf nationaler und europäischer Ebene

With a focus on the German government and EU Commission, global corporations and medium-sized companies

European regulation, EU climate and environmental policy and innovation to trade and finance

Information during the global hot season - with in-depth analyses on all aspects of the global transformation

How may we address you?

Your registration was successful.

Welcome to Table.Media.
You will receive an email with a confirmation link.
Please click on this link to complete your registration.

You have not received an email?

  • Please check your spam folder.
  • Maybe you have registered with a different email address?
  • Please check if you have misspelled your email address.