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Letzte Aktualisierung: March 22, 2021

Oppo: smartphone market leader

For the first time, Huawei has had to cede its smartphone pole position in China to rival Oppo. The company from Guangzhou has been one of the five largest smartphone manufacturers in the world since last year. However, Oppo hasn't managed to do that entirely on its own. US sanctions against Huawei have helped. While Huawei is trying to open up new markets beyond smartphones, Oppo now wants to gain a foothold in Germany.

Frank Sieren
Frank Sieren
Huawei was the unbeatable number one in China for a long time, but now competitor Oppo has left the telecommunications giant behind on its home market. According to figures from the market research company Counterpoint, Oppo had a market share of 21 percent of all smartphones sold there in January. In second place is manufacturer Vivo with 20 percent, followed by Huawei, Apple, and Xiaomi with 16 percent each. Oppo's sales rose 33 percent month-on-month and 26 percent year-on-year, according to the report. Varun Mishra, senior analyst at Counterpoint, predicts that Huawei's decline in smartphone sales will continue in 2021, while Oppo will continue to gain. "Oppo successfully repositioned its product lines in 2020. The strong momentum of the A-series in the mid-range segment was able to cater to 5G demand in China across a broad price spectrum. This development was further supported by the demise of Huawei."
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