Thor actor Chris Hemsworth: Not to be seen in China for the time being.
With "Thor – Love and Thunder," another Marvel blockbuster has skipped China. Protectionist policies have prevented major US releases for years. Instead, patriotic Chinese productions are climbing the box office. The Chinese and global cinema markets are drifting further and further apart – a missed financial opportunity for both sides.
Fans of superhero movies in China are on a two-year dry spell. Although China's movie theaters reopened their doors fairly quickly during the Covid pandemic, Hollywood blockbusters were absent. Global box office hits like Black Widow, Shang Chi and Spider-Man: No Way Home have not made it to the Chinese market.
