DE
Order
Feature
Letzte Aktualisierung: February 14, 2022

'In China, they quickly say: we do this differently'

Forest Liu, 39, head of China at Arri, the German global market leader for motion picture film equipment.
It took a lot of convincing. But now not only Hollywood but also more than 70 percent of movies and 80 percent of TV shows in China are produced with Arri camera systems. The success of the traditional Munich-based company in the People's Republic is also largely credited to Forest Liu. In today's interview, Liu explains why it is not always wise to follow the latest hypes and how the Chinese movie industry has changed.
Forest Liu, 39, is the head of China for an astonishing German champion that has maintained its position as a global market leader across several technology shifts. The Munich-based company was founded back in 1917 and is actually called Arnold und Richter. It is known by the acronym Arri. With Alexa, the Arri Group, as it is known today, is the world's leading manufacturer of digital film cameras and film equipment. Annual revenue exceeds €400 million. Liu has also played a crucial role in the company's success in the People's Republic. The German was born and raised in China. His mother Kosima Liu is a German photographer and artist, and his father John is an American documentarian of Chinese descent. Liu originally wanted to direct films himself after studying business administration. But he then had the opportunity to set up Arri's first representation in China. His branch has developed into a huge market where Liu can pursue his fascination for German cutting-edge technology. You can watch the full German interview here.
Testimonial Random Image
Please use HAN to get access to this article.
Secure your information advantage

Exclusive, highly topical and expert information for your industry: In our Professional Briefings, our more than 60 specialized journalists report from Berlin, Brussels and Beijing.

  • All issues by e-mail
  • Access to the web portal table.media and the archive
  • For the decisive minds from politics, business and science

No payment data. No automatic renewal.

4 Weeks free trail
1/2
Select Professional Briefings

*free of charge even after the trial period has expired

Das Late-Night-Memo für die Hauptstadt: Exclusive Meldungen + Pressebriefing

Jeden Morgen die 100 relevantesten Schlagzeilen aus über 1.000 Quellen

Das Leitmedium für die deutschsprachige China-Berichterstattung

Europäische Regulierungen, EU-Energie- und Klimaschutzpolitik, Industriestrategie und Finanzpolitik

Das unabhängige Briefing für Bildungs-Politik, -Strategie und -Forschung

Klimapolitik anderer Staaten und der Europäischen Union, sowie die ganze Breite der internationalen Klimadebatte

Sicherheitslage und -strategie, Verteidigungspolitik und Beschaffung von Militärtechnologie

Für zukunftsfähiges Wirtschaften: Nachhaltigkeitspolitik und Transformationsstrategien

Wissenschaftspolitik, Forschungsstrategie, Innovationsmanagement und Research Funding

Wirtschaftliche Trends, deutsche und internationale Afrika-Politik und Investitionschancen

Regulierung im Agrar- und Lebensmittelsektor auf nationaler und europäischer Ebene

With a focus on the German government and EU Commission, global corporations and medium-sized companies

European regulation, EU climate and environmental policy and innovation to trade and finance

Information during the global hot season - with in-depth analyses on all aspects of the global transformation

Nextback
2/2
How may we address you?
back

Your registration was successful.

Welcome to Table.Media.
You will receive an email with a confirmation link.
Please click on this link to complete your registration.

You have not received an email?


  • Please check your spam folder.
  • Maybe you have registered with a different email address?
  • Please check if you have misspelled your email address.
Mehr zum Thema
Social Media
Be our guest at Table.Media.

Test now for free, without automatic renewal.

Register for free